Выбух камунікацыі
Нараджэнне новай ідэалогіі
Філіп Брэтон, Сэрж Пру
Памер: 336с.
Мінск 1995
Трэці імператыў — адмаўленне ад усякай усеагульнай адзінай тэорыі і ўрэшце ад усякіх шкадаванняў з гэтай нагоды, нават калі яны прыхаваны пад філасофію. Гэта відавочна мае на ўвазе развіццё канкрэтных даследаванняў, якія з’яўляюцца адзінай магчымай асновай для параўнанняў і верагодных абагульненняў. Развіццё такіх даследаванняў уяўляе тым большую цікавасць, што сярод іх разрозніваюцца “даследаванні” навуковага характару і “даследаванні”, накіраваныя на ўзбагачэнне тэхнічных ведаў практыкаў.
Сучасная тэндэнцыя большасці даследаванняў камунікацыі ў сукупнасці паказвае, што канвергенцыя гэтых трох магутных імператываў — магчымая, і што існаванне навук пра камунікацыю будзе рэальным толькі калі яны прымуць гэты выклік.
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